Olivier Onorato header

Olivier Onorato, E‑Commerce Content & SEO Consultant

Social Network: LinkedIn

Location: Mystic, CT, USA

Specialties: Web content creation, marine product knowledge expert, rigging, and SEO & E‑commerce content specialist.

Years of Experience: 46 years boating experience, 44 years’ experience in the marine industry.

Education/Certifications: Westlawn School of Boat Design (1983). Various web design and computer program certifications, such as Microsoft Certified Solutions Expert (MCSE) certification.

Professional Overview:

Olivier Onorato is an eCommerce content specialist and marine industry veteran with over four decades of hands-on experience in boat building, sailmaking, and marine hardware. Olivier bridges the gap between technical marine solutions and modern digital commerce. He currently applies his product knowledge at Fisheries Supply, helping boaters have access to the most accurate and reliable technical information.

Olivier’s Journey, In His Own Words:

I started sailing at a young age and ended up sailing for the AFCA French syndicate in the 1980 America’s Cup. After that, I worked for a ship chandler in Arcachon, France, as a rigger and installing marine hardware for boat refits. After marrying an American girl, I moved to the US and worked for Sobstad Sailmakers for a couple of years. Then four of us left Sobstad to launch Halsey Sailmakers, which eventually became one of the top sailmaking companies in the US, making sails for America’s Cup contenders as well as international racing boats. The sailmaker job allowed me to do a lot of racing, like a dozen Newport to Bermuda races, Marblehead to Halifax, Annapolis to Newport races, the Gotland Race in Sweden, and countless local races.

Olivier on the water While working at Halsey, I designed and built a 24-foot racing sailboat. That experience gave me some boat-building skills, notably fiberglass construction and marine carpentry. We raced that boat locally for 24 years until my wife said she was tired of racing and wanted to go cruising. So, we sold the racing boat and bought a used San Juan 34 that needed a total refit. Over the next 17 years, I replaced just about everything on the San Juan. Luckily, I started working for a large retail/wholesale marine distributor in 2000 and had access to marine supplies at a good price.
I am now familiar with installing water heaters, marine stoves, hatches, winches, flooring, deck and hull paint, and everything else that goes into refitting an old boat. I also kept a 40-year-old Yanmar 3GM30F alive, replacing many parts over the years.

Over the decades, I used several brands of bottom paint and learned what works and what doesn’t in saltwater.

I currently work for Fisheries Supply where I keep up to date with new marine supply products.

Current Projects

As any boat owner knows, there is always a current project. This year’s project (2026) is to repaint the deck. I’m debating between Interlux Interdeck non-skid paint and Epifanes non-skid deckcoating paint. They both have their pros and cons. But when I’m done with that project, something else will need attention. Boat work is never-ending.