Helly Hansen
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Helly Hansen Gear and Clothing
Helly Hansen is a renowned Norwegian clothing and sports equipment manufacturer with a rich history spanning over a century. Here's a general description and company history:
- Founded in 1877 by Captain Helly Juell Hansen and his wife Maren Margrethe in Moss, Norway.
- Initially focused on creating waterproof clothing for sailors and maritime workers.
- Pioneered the use of linseed oil-soaked linen to produce durable, water-resistant garments.
- Gained international recognition within a year, winning a diploma at the 1878 Paris Expo.
- Expanded product range to include agricultural gear and life jackets in early years.
- Introduced innovative fabrics like Linox in the 1920s and Helox in 1949.
- Developed Fibrepile, an insulation layer, which became popular among outdoor enthusiasts.
- Created survival suits for North Sea oil workers in the 1970s.
- Launched Helly Tech, a breathable and waterproof fabric system, in 1980.
- Gained popularity among urban youth and hip-hop culture in the 1990s.
- Introduced the Odin collection in 2008, winning a Red Dot Design Award.
- Developed H2 Flow Technology for temperature regulation in 2012.
- Underwent several ownership changes, including Orkla, Investcorp, and Altor Equity Partners.
- Acquired by Canadian Tire in 2018 for CA$985 million.
- Currently headquartered in Oslo, Norway.
- Known for high-performance apparel suitable for extreme weather conditions.
- Continues to innovate in fabric technology and sustainable practices.
- Partners with various sports organizations and events globally.
- Maintains a strong presence in both professional and consumer markets.
- Offers a wide range of products for outdoor activities, workwear, and casual wear.
- Committed to sustainability and reducing environmental impact in production processes.
